Sony inc is a Japanese multinational company that was founded in in1946 and it’s headquartered in Konan, Minato, Tokyo. The company is one of the largest companies in the world as manufacturers of electronic products and video games consoles. Sony is the second-largest record and video game publishing company. Sony is also one of the most comprehensive media companies that operate worldwide.
In 2015, Sony was the fifth-largest television manufacturer company in the world by sales figures. About 50% market share in the image sensor market. The company released 55 inches television that price $2,500.
The mission statement of Sony:
Sony’s inc Mission statement is “ Our mission is to inspire people and fulfil their curiosity. Unlimited passion for technology, content, and service. Only Sony can operate unlimited entertainment in these ways.” The mission statement highlights the importance of the client’s needs and it also shows what does for customers. There are two component is following in this mission statement.
- Provides the client’s needs.
- Inspires and fulfils the clients curiosity.
In this mission statement, Sony company focuses on customers curiosity that means what things customers want in the future. The company wants to provide the best service for its customers so that customers can be satisfied. Sony believes that to fulfil customers’ curiosity and needs is most important. Sony develops products to move customers. This mission statement also focused on customers’ affordable access.
The second component is to fulfil customers’ curiosity and inspire. The company focuses on how to build up relationships with customers and what the business must do for customers. Sony recognizes that its product and service improve the lives of customers. This mission statement Shows it is improving day by day.
The vision statement of Sony:
Sony’s corporate vision is “to use our passion for technology, content, and services to deliver kando, in ways that only Sony can.”The vision focusses on Kando, a concept of sony and relationships to create passion. The vision statement follows the three components:
- Fast deliver Kando.
- Technology, content, and services
- The ways of Sony
The first component of the vision statement is to improve technology, content, and services for its customers. The vision statement inspired employees to design competitive products for their customers.
- Home theatre & soundbars
- Blu-ray disc and DVD players
- MP3 players
- High-Resolution Audio
- Wireless Speakers
- 360 Reality Audio
- Audio Systems
- Audio Components
- Digital voice recorders
- Home Cinema
- Interchangeable-lens Cameras
- Compact Cameras
- Professional video cameras.
Sony Mobile Communication:
Sony has a multinational smartphone manufacturing company that wholly-owned by Sony and headquartered in Tokyo, Japan. Sony joined with the telecommunications company Ericsson for the first time in 2001. Sony Ericsson losses in 2001 and 2002 but in 2003 the company reached a profit. Sony makes their mobile phone different from its competitors, especially cameras. In 2007 Sony Ericsson faced intense competition from Apple’s iPhone. Sony was the fourth-largest mobile phone manufacturer company in the world in 2009.